Getting “out of the box” is a fascinating topic that calls us to be creative in finding a solution to a new or prolonged problem. The approach, when applied across a spectrum of issues in our lives, can bring rich perspective and high quality work.
Let’s take a deeper dive.
The science behind this involves engaging the creative [right] side of your brain which mutes your logical left-brain. For example, we all walk in a direct path from point A to point B because our evolutionary brain teaches us to economize energy [well before fast food existed]. We are pre-conditioned to travel in this way because we are conditioned to “think” this way. Interestingly, some experiments have found that walking freely generates more original ideas than walking in a set line. This study supports the idea that breaking outside of known patterns promotes novel ideas.
Practical Application – small team
- Take an issue you are wrestling with [professional or personal]
- Define the “box” [the dimensions that feel confining]
- Think of a reasonable way to solve
- Think of a non-traditional way to solve
- Think of an audacious way to solve
- Now, role-play the results as if you were integrating the best solution in a conversation
- Encourage feedback through the “yes, and” approach
The ability to think outside the box is a hidden gem that’s available to you & your business. Leaders and pioneering companies know this very well. One famous example is Apple which has created staggering impact through its motto, “Think different.”
Moral of the story? Don’t be afraid to be different, because it can separate you from competitors and help you stand out in a good way. It can also help you solve non business related issues that you’ve felt stuck on for a while.
Ask your team, your friends, or a single trusted source to do an “out of the box” session with you – it will deliver far more than procrastination or familiar pathways will.
How do you think out of the box?